The Analytics Process Model
- The Analytics Process Model
- Applying the Analytics Process Model to Small Analyses
Understand the Organization and Define the Problem
- Understanding the Organization Overview
- The Importance of Understanding the Organization
- Defining the Organization’s Objectives
- Exercise: Defining Organizational Objectives
- Assessing Your Research Audience
- Translating Research Audience Needs into Analyses Requirements
- The “Decision Problem” vs. the “Research Problem”
Descriptive Research: Surveys
- Parts of a Survey
- Survey Objective
- Open-Ended/Closed-Ended Questions
- Survey Design
- Levels of Measurement
- Determining Scales
- Sources of Possible Survey Error
- Increasing the Response Rate
- Electronic Survey Tools
Sampling
- Sampling Terminology and Definitions
- Sampling Overview
- Sample Size Calculation
- Sampling Techniques
- Sources of Sampling Errors
Exploratory Research: Secondary Data
- Secondary Data Overview
- Internal Secondary Data
- External Secondary Data
- Advantages and Disadvantages of Secondary Data
- Data Integrity and the Internet
Exploratory Research: Interviews
- Overview of Interviews
- Types of Interviews
- Interview Preparation
- The Interview Guide
- Professionalism
- Recording the Interview
Descriptive Research: Surveys
- Parts of a Survey
- Survey Objective
- Open-Ended/Closed-Ended Questions
- Survey Design
- Levels of Measurement
- Determining Scales
- Sources of Possible Survey Error
- Increasing the Response Rate
- Electronic Survey Tools
Research Designs and Data Collection Methods
- Research Designs
- Overview of Primary and Secondary Data Collection Methods
- Developing a Hypothesis
- Linking Analytical Objectives to Organizational Objectives
Planning the Data Collection Project
- Advantages of Planning
- The Project Charter
- The Components of the Project Charter
Research Designs and Data Collection Methods
- Research Designs
- Overview of Primary and Secondary Data Collection Methods
- Developing a Hypothesis
- Linking Analytical Objectives to Organizational Objectives
Planning the Data Collection Project
- Advantages of Planning
- The Project Charter
- The Components of the Project Charter
Exploratory Data Analysis
- Exploratory Data Analysis
- Analysis Toolpak Descriptive Statistics
- Data Description Report
Preparing the Data
- Data Definition Files
- Assessing Data Quality
- Identifying and Handling Missing Data
- Applying “Business Rules” to Data Quality
- More Data Preparation Techniques
- Documenting Assumptions and Rationale for Data Selection.